Get started. Case study. In addition to seeing a traffic increase, Saramin saw the quality of their traffic improve. Read the case study. After the launch of JobPosting structured data, Google organic traffic to ZipRecruiter job pages converted at a rate three times higher than organic traffic from other search engines.
Check out what's new on Google Search Central Find out the latest Google Search news, including recent announcements, upcoming events, changes to documentation, new videos, and podcast episodes. Or as Seth puts it Money is more than a transfer of value. It's a statement of belief. An ad agency that won't buy ads, a consultant who won't buy consulting, and a waiter who doesn't tip big—it's a sign, and not a good one.
You don't create a real business by being the free infrastructure for someone else's business while giving it away AND providing support. That is why open source works so well Yes we could use more links, but that is not a weakness in our business right now If anything, I would love to donate some of this site's links to a few of our affiliate websites. If you are at that scale your problem is not finding a way to get more people at the top of the funnel.
At that scale the issue more becomes filtering out the bottom portion of the market without offending the people who might potentially become customers. And that doesn't even include making close to 1, posts a month in our member forums and reading the nearly , posts that have been made there!
I love the work I do and love helping people , but I think this really expresses the sentiment nicely. I had to add the following to our support feedback section to help make the pollution from non-customers more manageable. We run the best SEO website with the deepest and richest customer engagement. But our resources are finite and our time is valuable.
At the same time we have given away some of our free SEO tools to over , webmasters. We can not provide 1 to 1 support to an audience that large while still providing the amazing customer experience that our paying customers have grown to appreciate and expect. If you are not a PAYING member then we expect you to read the installation and usage documentation before filing a ticket. The download page requires you set up a free account and login to it. In his book Here Comes Everybody , Clay Shirky stated something along the lines of popularity being an imbalance between supply and demand of attention.
Which is precisely why filtering is so important. If you don't filter out the laggards and freetards you are only holding back your own potential while giving your paying customers an inferior service to what they deserve.
Eventually it gets to where filtering through that noise becomes nearly a full time job. Plus the above quoted piece from our support section might turn off some potential clients What we are scarce on is time.
And that is also what many people new to SEO are scarce on. And what people who are willing to pay for correct information with rich context are short on. Working through all the hype and misinformation and scammy offers can be a bit overwhelming. To a person who is new to SEO, it is already confusing enough to decide And if we duplicate our tools for many different browsers then that ends up increasing the maintenance cost WHILE harming conversion rates because people don't know what they should chose, or why you have so many tools doing the same thing.
Updated on November 7th, years later Google decided to block the ability to deliver plugins from outside their store. Update 2, September 8, After a developer was arbitrarily banned from the Google extension store, he found there was literally no customer support :. I went on to search for a Developer Support page, but after half an hour of searching I found out that there is none.
I just want you to think twice before creating a revenue stream based on the Chrome Web Store. Google typically offers no customer support for their products.
I'll pass on creating a Chrome extension. And I'll pass on using Chrome. People are selfish, lazy, want instant gratification, are never happy, want everything free, and are hypocrites everything should be free but people should buy my product.
It's something we all have to deal with, people are always going to have the audacity to email you ridiculous questions Want to weed out all of the "freetards"? Make all of your tools paid, make your blog paid, make it so people have to pay just to mention your name in a sentence If you think people are being ingrates then simply shut down all of the stuff that's costing you more money than its worth so that you don't have to "pay, pay, pay" I have toyed with the idea of making all the extensions paid tools and just using the autoresponder for marketing.
If we get much more noise that will likely be the course of action. The main point of my post was not to say I hate free consumption sales is a cycle after all , but to mention that I had no desire to maintain a suite of SEO tools for Google Chrome as that is a market segment with no customers in it mainly just freetards.
Mot to say all free stuff is bad. I admit, running your operation isn't easy I'll also admit that I mainly use Chrome and I'd probably just be another freebie seeker in your funnel Segmenting me into a freebie seeker autoresponder and then just testing affiliate products to see if I bite at any could be a profitable route I'm sure a lot of people use your tools never intending to buy any SEO stuff from you but that doesn't mean that they'll never buy; they may be in a different point where they feel that they're past SEO learning in their own minds and that they already have SEO tools but would still buy something else I understand you're an SEO site but as I'm sure you already know there are a lot of people who branch off to many different aspects of marketing and SEO is just one aspect.
You could gather up all of your freebie seekers and give them a survey and ask what do you like: affiliate marketing, product creation, ppc, cpa, copywriting, etc.
Also for anyone who's reading its a good idea to remember to always answer all comments with a smile; I admit my comment was a bit sarcastic but Aaron just answered calmly There's also a good video floating around about what it would be like if people tried to pull the stuff they pull on freelancers. So, the guy likes the dinner but only wants to pay for some of it. Or, he'll pay all, but demands the recipe too. Here is that video on vendor-client relationships It's amazing what people expect for free.
Same thing with small clients vs. Not having a bad day Aaron I get the feeling you're not short of cash, but you are short of time. Close all those doors the idiots walk through. Don't give anything away for free.
Delete all emails that even slightly resemble a waste of time. Fire clients who take liberties. Be hard and ruthless in THAT way. Upsetting people is part of controlling your business.
It sounds odd but I've been that guy who didn't want to upset anyone, and ended up being miserable. I'm in the process of trimming down my working week - I fired a couple of long-term clients who constantly sucked the life out of me.
I feel better for it. A bit poorer, but a lot happier. I say downsize, simplify, and enjoy your life and your career. I think you are right Andrew I need to get better at not answering non-customers and just delete delete delete the noise. I got a great kick out of your 'pay pay pay' paragraph Aaron - I can identify deeply with that and it's fun to read your venting. I'm tempted to write a blog post on that topic one of these days.
Thanks for the inspiration and keep up the great work! All good points, and well put as always, Aaron. I give away far too much time and knowledge, and even though that "help everyone" attitude has brought me some clients, more often, it barely gains a "thank you" and I've had to scale back.
I can only imagine what your in-box must look like But I gotta echo that guy's sentiment I'll bet many of us paying members would like to see a Chrome toolbar ;.
So you would likely be 1 of 2 Scott. But wouldn't you rather not have that stuff done in a Google owned browser? It also brings out the social media statistics in Google Analytics and trend data in Google webmaster. The extension not only allows you to know the broken links and redirects but also assists you in chancing the ranking of your website. Still, also the Growth Bar is the one for you, If you are looking for a chrome extension. It provides critical SEO for business sapience in just one click.
The extension lets you know ranking difficulty scores, organic business, runner word count, sphere authority, and more. The tool helps you ameliorate your hunt ranking and opens up the keywords associated.
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